Mba’s in the Internet Industry – Part 2

27 January 2012 by

In the first post of this article Reasons for an MBA graduate to go into the Internet industry… Are there any? I discussed mainly the current difficulties and drawbacks that exist today for an MBA Graduate that chooses to go into the Internet Industry. There were many reasons against making this choice, the most relevant being: There is not an MBA culture in this industry, there’s no hiring expertise and programs for MBA’s, salaries are lower and there are very few positions available (big companies recruit very little and smaller companies don’t even consider it).

The question here is obvious for an MBA graduate considering this in this field:
Why would I choose an industry where there is no culture at all, my title isn’t recognized like in many other industries, there are much less positions available and on top of that, salaries are lower?

Although with this outlook the Internet industry might seem very unattractive, there’s always another side of things. We MBA’s also have our advantages in this industry… and some are very powerful indeed…

When less (in the industry) means more (opportunities)

As mentioned at in the first part of this posting, comparatively there are very few MBA’s in the internet industry. This was first seen as a bad thing, because being less means less people are able to recognize the value of an MBA Graduate, and also means lower salaries…. But it can also be seen as a good thing. Less MBA’s in the industry means there is less competition. There will be less people in the industry with the same set of skills that your MBA gave you, and that’s quite an advantage. It could be a drawback in the short run that turns into an advantage on the long run. Later in your career when it comes to Top Management positions, it doesn’t matter how good the leading technician was at programming, if you don’t have the skills to manage people or have direct P&L responsibility for example, you won’t get promoted. Guess who will be in a better position to get a promotion at that point…

A different angle on things

MBA’s have (or at least should have) the ability to see a business opportunity faster than average. The knowledge acquired during the MBA gives you the tools to look at one market/industry and study it, dissect it, analyze its competitive landscape and see things in a different perspective. These tools should be an advantage to spot business opportunities that currently people within the industry haven’t seen.

Fundraising… our biggest asset

Even great ideas need proper funding to get started. If you look at the greatest achievements in the Internet Industry (let’s say Amazon, Google, Yahoo and Microsoft for example) their founders were not only great programmers but also, and maybe even more important, great businessmen. Everyday millions of software developers, programmers and people in this industry come up with great ideas, brilliant ideas that never materialize because lack of proper business planning and access to capital. Being an MBA gives you the necessary knowledge in accounting, finance, HR and Marketing to create a strong and coherent business plan to be used for fundraising. MBA’s have also the required tools to discuss head to head ROI’s, Marketing Ideas, cash flows and competitive strategies with Private Equity Firms, Business angels, banks and the like. In a young industry like this one, where most of innovations come from small start-ups with little capital, this is a skill that can be very valuable. If you can partner with a programmer who has a prototype, an engineer that has a great idea and you’re able to get funds for the project… he/she will love you the rest of your life !!

Marketing… a very valuable skill to have in this industry

On the early days of Internet most of the biggest success stories (Napster, Google, eBay, etc) didn’t have to rely on traditional marketing strategies to be successful. Most built their initial success on word of mouth and viral marketing because the innovation they brought to the market was so significant that almost nothing else was needed. Nowadays, most of the marketing for companies related to the Internet industry is still online marketing (SEM, SEO, Social Networking, Blogging, etc), and still dominated by webmasters and programmers. Nevertheless, in my opinion this is changing and at a fast pace. Online marketing is still marketing at the end of the day and should be managed by someone with the right marketing mindset, not a programmer or a webmaster. Increasing competition in this area means more professional management will be needed. MBA’s that enter the industry now, will have in some years the necessary experience when this change materializes. The days where you can have an amazing new idea and it builds itself into a multimillion company just trough word of mouth are over (or very close to be over, there are still “Facebook’s” and “Myspace’s” kind of companies that arise every now and then). Now, new Internet companies need more professional marketing strategies, they need to include offline advertising, branding, alliances with offline companies, etc and here is where the Online Marketing Gurus can’t help them. MBA’s are in a privileged position to take leadership in these kind of roles.

Entrepreneurship… You can really be an entrepreneur in this industry

If your idea of a job is to work for a salary your whole life and your only goal is to get promoted to have a bigger check, then this is not the industry for you. On the other hand, if you are an entrepreneur this industry is probably much better to be in than other ones. Imagine starting a new business from scratch in the… FMCG/Retailing Industry? …. In the Steel Industry ? … In the Banking Industry ? … Probably not a feasible idea unless you’re a millionaire. The internet industry does provide an environment where you can start your own business (tipically with much less money than other industries), get the appropriate funds and work on your own. As mentioned before, the MBA does give you some competitive advantages than many other people in the industry don’t have, like in fundraising and marketing.

Finally and most important… choose what you like

Finally, just as a disclaimer, the idea of this article wasn’t to put the Internet Industry above others, but just to give it the place it deserves. Every industry has its advantages and disadvantages. If you choose the consulting industry you know you’ll earn a lot of money in salary and bonuses but you’ll have to work long hours and travel a lot. If you choose to work in a public/state owned institution you know salary won’t be great, but you’ll have a pretty stable and predictable career path. If you choose the Internet Industry, I hope now you know more or less what to expect. After finishing your MBA you can pretty much go to any industry you could think of in almost any country so… Why not choose something you really like?… And if it happens that you like the Internet industry after the MBA… Why not go for it?

Pedro Neira is an MBA Internet Marketing Manager. Freelance Consultant and Online Entrepreneur with experience in Strategic Consulting, Start-Up fundraising and general management. Online Marketing expert with special abilities in SEO and SEM.

Visit my blog MBA Internet Marketing Manager

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Category : Industrial Goods

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Diversity and Inclusion: Road map to better business performance

27 January 2012 by

Diversity & Inclusion, though intrinsically entwined, represent two distinctive efforts in the promotion of equality. The former serves as a beacon of light that guides us towards cultural acceptance, while inclusion is an ongoing process of ensuring that lessons learned through diversity are implemented in a real world fashion. The election of Barak Obama shows us this can be done, and reaffirms we’re on the right track. Nothing More. Nothing Less.

Steven Garcia, Vice-President of DiversityWorking.com says, “The overwhelming support of an African American President clarifies that our nation understands the importance of providing opportunity at the highest level for all individuals. This support shows that Americans are expecting to see opportunities for everyone within Corporate America. Companies with no diversity programs within their organizations are behind the times, and need to understand that diversity branding is a key aspect to their market outreach. By having the first African American President, the nation has brought diversity outreach to the forefront so that companies make a stronger effort to include everyone within their organizations”.

‘Thought Leadership’ in this area is driven by leaders from large corporations who see lucrative business reasons for improved diversity & inclusion. Smart companies are ensuring that they have workforces that reflect a changing customer base. Here, revenue drives social change…or does it? More appropriately, we can say that social change drives revenue, and smart companies are quick to take advantage of it.

Eric Watson, Vice-President of Diversity & Inclusion for Food Lion grocery stores and one of the nation’s foremost thought leaders, had some salient points, “In corporations, there must still be Individual Behavior Change and Organizational Culture Change. Recently, the Conference Board Council on Work Force Diversity developed key competencies for Diversity Practitioners in the 21st century. Among them is a healthy respect for the values of change management; a broader, global perspective on diversity; and a strong relationship to the core of the business.”

More and more organizations today are striving to tie diversity and inclusion to their cultural DNA to increase performance, productivity, and customer satisfaction. Dedicated organizations are leading the development of diversity priorities and goals, and providing equitable distribution of rewards and opportunities to all employees based on their quantifiable contributions to the organization, free from biases and prejudices.

Carl Braun is a principal in The Inclusive Group, an executive search and career consulting firm with offices in San Francisco and San Diego. He is also the CEO of Cross-Post LLC, leaders in diversity cross-posting with newspapers and niche job boards. He is generally regarded as an expert in diversity and Internet recruiting having published many articles on the subject.He can be reached at cfbraun@inclusiv.net

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Category : Business Performance

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Chinese Auto Brands Analysis

26 January 2012 by

China’s such a big country, the current economic status is to enter the world as early as seven. China’s auto industry produced 4.4 million motor vehicles in 2003, who has become the world’s fourth largest car producer. But China has not a world-renowned automotive brand at all, which is not match the economic status today. None of our car brands is a worldwide brand, even the worst of our brands in the domestic influence is so limited, the current domestic auto market is further being swallowed by foreign car manufacturers. Here, mainly analysis the current status of the own brand and how to create a big global brands.

Some scholars believe that the brand can be sustained much longer than the company’s specific products, they recognized that brand is a more long-term company’s principal assets. Therefore, when our country is making famous in the automotive brand, we should look at the world, and we should have the global automotive brand Daizo strategic vision and courage.

20 years ago,  the idea that was to use the domestic market to exchange for advanced technology, so that China’s national automotive industry to catch up with international advanced level. After 20 years, China has finally produced the world’s third largest automobile market, the number of National Automobile self-made business has grown up from more than 10 to over 120, auto industry become one of the important industry for stimulating national economic development. China’s own brand car did not move toward the world only, but also lost most of the domestic market. China Steam brand has fallen into a “marginalized”, “de-China” dilemma!.

Look from the latest Chinese automobile and world-renowned automobile brand value rankings In 2004, the top three of Chinese automobile brand value is: monoxide (28.978 billion yuan), SAIC (18.389 billion yuan), Dongfeng (8,945,000,000 yuan ). the top three of World-renowned automobile brand value: Toyota (22.67 billion U.S. dollars), Mercedes (21.33 billion U.S. dollars), BMW (15.886 billion U.S. dollars). We can see that the Chinese auto brand value is far below the world-renowned brand through the comparison above, there’s a difference of disparity. Therefore, there is still a long way to go for creating China’s own brand car world.

The disadvantaged of own brand has attracted wide attention, but most concern is the intellectual property rights with Chinese trademarks, not the concerns and thinking for brand value. this is an important reason for China’s auto enterprises to ignored or even give up their own brands. At present, the introduction of CIS corporate identity system is not few,  but the introduction of BIS brand identity Strategy is extremely scarce.

But unfortunately, like Chery, Geely, Great Wall these emerging domestic car companies,while they are creating their own brands, they profoundly awareness the importance of brand strategy. Because it is original, they can create a new brand freely, which is favorable conditions that state-owned conglomerates and joint ventures do not have. However, they also face their own problems, the product is too new, yet to be market and customer testing. If people quickly forgotten as yolio and qiyun such products, don’t they understand the brand? If the product does not exist for a long time value, it is not brand strategy.

But now, many manufacturers are also feeling somewhat helpless when they insist on support of self-developed own-brand. Self-development is currently facing some of the biggest problem: First, there are not much support from state’s policies; the second: It is now many companies did not dare to talk about self-development, but not a lack of sense of responsibility, the reasons also due to appraisal system and accounting system. Third, at present, China’s consumer culture, consumer psychology and consumer concept have malformations, for example, many consumers do not want to see Chinese characters on cars, it is necessary to know that the characters in the land of China is not a shame.

In short, it should not be so anxious in the development of own national brand of motor vehicles. This requires the generation or even the next generation efforts. Although own well-known brands still has a long way to go, I believe China will have an even number of world-class well-known car brands in the near future.

There are dreams in order to go further:http://www.chrome168.com

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Category : Brand

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Branding is a Powerful Marketing Tool

25 January 2012 by

The upshot of branding is fairly self explanatory, but for those who are a little unsure, here is what you can do with branding. The first thing people think of when they hear the word brand or branding on the web is probably PDFs or eBooks which are hugely popular. I’m sure many of you have downloaded eBooks which have been branded or even offer to give you branding rights, and it’s a great way to spread your own brand or affiliate link to the web. By giving away branded eBooks either free or as an incentive to join your optin list or newsletter, is a very powerful viral marketing tool, and here’s why…

PDFs are just the tip of the iceberg;

You can also brand many software applications or scripts with your messages. In fact offering branding rights to software titles is a fantastic way to increase sales, why? Quite simply the incentive to the buyer is irrefutable. Think about software programs which serve a useful and especially time saving job. People always need solutions to cut down on their working day and spend more time with their families. And if you can come up with a unique or even novel way to save time then you’re on to a winner. 

Finding software products to Brand

There are several companies that specialise in selling branding rights, you can buy individual branding rights for one product, or join one of the many membership sites like AX Gold or IM Buzz to brand multiple titles, and remember big software companies you may be familiar with have long since discovered the best solution to this problem. They buy software from third party developers, and then add their company name. If you want to go the whole hog and develop your own software then you can hire a software techie from the likes of sitepoint.com or check out the warrior forum, one word of caution, do not part with you cash until you have your product.

Searching for eBooks to Brand

If you’re looking for free eBooks to brand you shouldn’t have too much problem finding them, a great place to start is JVs or Joint Ventures, you only need to give your email address and then help yourself. Just make sure that they give a generous amount of links to brand, if you’re lucky the download will come with a brander application which is as easy as pie to use. Of course if you feel you have the writing skills to produce your own eBooks then that’s great. There are lots of programs out there to help you design and publish your eBook.

Here are some more ways to promote your branded products.
Ways to market brandable information 

• Give them away as Free bonuses to get new subscribers

• Offer them to your current newsletter subscribers

• Offer them at your website as free content downloads

• Present them via a popup / pop under or pop over screen

• Submit them to free search engines

• Post them in forums & announcement directories

• Advertise them in eZine ads & pay per click campaigns

• Create your own special reports based on affiliate products

• Promote others eBooks & reports branded by you

• Base an article on a report linking it to the report signup page

• Let others give them away

• Use them in JV deals (Joint Ventures)

And it’s all possible because of branding!
By giving Free Reports away, you can dramatically build your email list and boost YOUR affiliate commissions. The more viral reports you use in your marketing, the more it will increase your opportunities! Another great incentive for you to pass along free viral reports is the fact that more and more people are becoming interested in knowing how to brand PDF files. They want to know how they can create their own viral marketing funnel by branding eBooks’ and reports, and are willing to dig out their wallets in the process.

Bill Masson runs his own marketing websites and blogs that deal with all types of Home Business ventures. His passions include Posting regularly to his blog at Web-Work At Home and publishing articles to a wide and varied audience. Looking for solutions or advice? Drop by for an in depth analysis on home business startups.

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Category : Brand

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How to Capitalize on the New Opportunities in Internet Sales and Marketing?

25 January 2012 by

Online marketing, products and ecommerce offer great potential for passive and active income for small businesses and sole-practitioners. Unfortunately, many people in the helping professions, such as psychologists, social workers, psychotherapists and coaches, do not know how to capitalize on the new opportunities in internet sales and marketing.

In the last several years, many internet technologies have evolved so that non-technical people can use them to create websites, blogs and digital products. For more details visit to www.paylock-generator.com .This can help you make substantial amounts of money and grow your practice online. But where to start?

There seem to be two primary questions that health practitioners ask about internet marketing:

1) What is internet marketing and how can it help in my practice?

2) What’s the best way to find people online so that they attend my classes, come in for sessions, and buy my products?

To answer the first question, what internet marketing “is” depends on what you want to do. What do you need from your practice and what you are willing to do to get it? Let’s go over several illustrative examples to get an idea of what the possibilities are.

Using the internet to build your practice and fill your workshops.

For one of my clients, the internet provides a way to keep her classes and workshops full all-year-round. She does not spend money on traditional marketing, such as yellow page or newspaper advertising. Nor does she spend money on brochures or direct marketing. What does she do instead?

She has built a large “permission based” email list from her websites and classes. People give her their email addresses and she mails to them every 4-6 weeks. In every email she gives away a no-cost bonus, such as worksheet or handout that can be put to immediate use. She will often write about useful research findings and news related to her field.

She loves to communicate via email and she enjoys connecting with her clients. The end-result? People look forward to reading her emails. Her seminars and workshops fill-up months in advance! Can you imagine using the same process to fill your practice?

The key here is relationship. Be helpful and always be aware of your potential clients’ needs. Help them whenever you can. They will reward you by trusting you and – eventually – giving you their business.

Passive Income

Many practitioners in the helping professions reach the point where they want to not only work less but also keep their current income.

Let’s be honest about why. Our professions are deeply satisfying but sometimes draining. And as we grow both personally and professionally our needs change. Perhaps you want time off to write a book or create a new product? You want to give yourself a sabbatical and travel the world? You can do it.

The problem for most practitioners is that they are in the business of trading their time and skill for money. If they don’t work, they don’t get paid! I ask them (and you) a question: Have you considered learning how to keep making income without having to work everyday? This is where the idea of “passive income” comes in.

What is passive income?

Passive income is money that comes to you automatically without you having to work to get it. You do some initial set-up of your income streams and then you let it take care of itself.

Downloadable audio, video and e-books are a few examples of passive income opportunities. You can sell them as training and educational materials to your clients and have the system set-up so that the sales, delivery and support are done automatically. In other words, when someone buys a product from you, you don’t have to burn a CD, address an envelope, go to the post office or even process a credit card number. The whole process is automated on the internet. There are dozens of companies set up to help you do this.

Does Internet marketing sound complicated or expensive to you?

Internet marketing for health professionals can be complicated and it can be expensive. But it doesn’t have to be. Several years ago you would have needed a web programmer, graphic designer, marketing consultant and more. For more information logon to www.freeearningtips.com .Now, all that you need is the right strategy and the ability to use web browsers (like Firefox or Internet Explorer) and email.

Forms to create your “opt-in” email lists are pre-programmed in many web-based customer contact services (called auto-responders). And if you still feel that you want a website designer or some other help, you can hire one in India for $5 – $10 per hour. Several independent companies will let you post your projects and have people bid on them.

Interested in taking the next step?

Take a deep, relaxing breath and begin to explore. Use Google and yahoo searches to find the web-based businesses of people in your field. See what they are doing. When ready, join some marketing email lists or forums that interest you. Some marketing email lists will send you a useful message every month and give you no-cost resources for learning how to make money online. And if you don’t like the information, you can always cancel and join another. Remember: You are in control.

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www.free-ad-system.com

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Category : Sales and Marketing

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How Can A 13 Year Old Make Money On The Internet – How A 13 Year Old Boy Earn Thousands From Affiliate Marketing!

24 January 2012 by

How Can A 13 Year Old Make Money On The Internet

The Internet is quickly becoming the best platform for new entrepreneurs because of its nature and the low cost associated. Anyone can getting started in affiliate Internet marketing from the comfort of his own home without even spending a single dollar on advertising.

In fact, experts said that in a near future, the Internet will become the major marketplace in the world.

While millions of people use the Internet just to play their favorite game, kids make millions of dollars every single year. I’ve even seen kids earning money on the Internet. Not a couple of hundreds, but thousands of dollars a month.

That kid owns a blog and a website that he called it “earn money with a 13 year old”. And you know what? There are many kids earning money while they are playing!

Generally, those smart kids start with affiliate marketing because they don’t have the resources to create their own products. It’s good for them because they just need to create a blog (it takes less than 5 minutes), and they can drive traffic to it the same day. How Can A 13 Year Old Make Money On The Internet

All they need to do is to add a link in the sidebar, another within the blog post and another in their sig file. Then, they post and get traffic.

If a 13 year old kid can earn thousands of dollars from his own computer while all these adults are failing miserably?

One of the reason is that they over complicate a simple process. Just get things done and don’t think too much about them. Those kids act fast and without analyzing too much, that’s the secret of their success.

It’s insane… All these kids earning money while they play World of Warcraft!

What are you wanting for? Just go to blogger.com and start your own blog on any subject that you like. Learn while you act an learn from your mistakes. It’s the quickest way to earn from affiliate Internet marketing: take action now. How Can A 13 Year Old Make Money On The Internet

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Category : Internet

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Discovering the Software Sales Job Market

24 January 2012 by

Graduates with an interest in information technology, creative endeavors, and the future of the IT market should consider working in software development. Software companies need eager and creative minds in their ranks to help develop and sell their new software lines. As well, software development is a field that has seen steady growth over the last decade which seems to be continuing over the next few years instead of declining. All in all, software positions are great ways for IT graduates to get their careers started.

While many graduates with IT backgrounds are familiar with software development positions, few are aware of the software sales profession. Software sales people are the front line of the software development field, as they deal with individual customers and corporate clients. These sales people help consumers find the best software solutions for their office, entertainment, or educational needs. As well, they ensure that the customer is satisfied from purchase through delivery.

IT graduates just discovering the software sales job market should consider these jobs for a number of reasons. The highly competitive job market for software development professionals means that even the most talented IT graduates may not be able to find their way to their ideal job. The reason why most inexperienced professionals cannot find software development positions is their lack of industry experience. Graduates who take software sales positions while maintaining their knowledge of the IT field can gain the experience they need to land their dream job down the road.

The exposure that software sales people have to technology means that IT graduates can gain invaluable knowledge about a company’s software while earning a paycheck. As development and design positions open within the company, IT graduates who are interested in moving on can use their experiences as a sales person to land the elusive job. The combination of academic knowledge and sales experience within the company means a great job for the right candidate.

Many graduates may be surprised that they want to stick with software sales as a career option as they get acclimated to the position. Graduates with a natural ability to communicate with non-IT people can sell more software and make lasting connections. As well, the commissions and wages made from software sales are good enough to pay the bills and build a nest egg. For the right professional, the discovery of the software sales field can turn from a curiosity into a career choice.

Steve Bishop is the Managing Partner of Damia Group, a specialist IT recruitment agency based in Guildford, UK. The company specialise in IT sales jobs and IT recruitment in Europe.

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Category : Sales and Marketing

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Finance and Management Consultants ? Great for New Businesses

23 January 2012 by

With the economical state of the entire world being the way it has been for the past several years has led to some important changes in the way businesses and companies conduct themselves. Before the recent bad economical years, those who had even a small amount to invest were able to do so very quickly with a nice financial return on the investment. In that day, it was basically unheard of to hire any type of finance consultants or management consultants.
So yes, it was true, that in the past there was essentially no need for financial guidance because the world of business was running so much more smoothly than it is now. Because of the harsh set back of the financial state of the world that has happened in the past few years there is a new kind of need for finance consultants and management consultants. Even the consultancy services that specialize in bank loans and finance services are being welcomed and hired by many people who are starting a new business for the first time.
A common mistake is made with business starting individuals and that is that they egotistically assume that they have enough training and information to run a business. Some often make the mistake of thinking they can just learn as they go but this is just a set up for true failure. One should never walk into a business venture or agreement without first thinking it out. If you have your goals set out but do not know how to get there then consultancy services are definitely what you need.
Management consultants work with you and your business plan to meet the goals you have specified. Financial consultants handle the finance investing portions of the planning while still working with you to make your business as successful as it can be. These consultancy services can be helpful in managing and offering guiding advice on the matter of bank loans and processes.
Some even specialize in the management capabilities of project finance which can be helpful when your company is involved in a side project or many side projects. The finance consultants and management consultants that offer bank loans and project finance services are there for you when you need them. If you find the right company, one that has a known reputation, possibly by past, or current, customers, then you will see that they truly are there to help you and your business or company succeed.
Those who are starting a business should really consider obtaining the helpful consultancy services that are offered by such firms or individuals. Keep in mind that these services are helpful in the areas of bank loans, project finance, management and financial decisions as well as investment plans. The management consultants and finance consultants in the world today can easily be discovered by going online. If you ever plan on starting a business in today’s economy and be successful then you should plan on seeking consulting services for the sake of your business.

Tucker kevin is an reasearcher at Havard University. And has written many articles on finance and managment.

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Category : Management Consultant

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